Sid Lee

OOH and digital content for H&R Block
Conceived and created video for large scale Deloitte conference
Developed comprehensive plan for large scale social and digital content for PC Financial
Wrote short form and long form content for brand websites and blogs including Marshalls and PC Financial
:30 radio spot for Marshall's

LG2 Toronto

A-Team New York

Etsy New York

Soci Media Inc.

Developed new brand tone for large scale HVAC website
Wrote copy and redefined brand tone for custom furniture design website
Wrote copy for Soci Media Inc. website including mission statements and case studies

Copywriter

Wrote and produced multiple :30 radio spots for Koodo Mobile, Canadian Tire and Burger King
Wrote and produced quarterly sales campaigns (radio, print, digital) for Koodo Mobile
Developed and wrote campaign for Design Thinkers annual design conference including :60 animated video, website skins, banners, and onsite experiential activations
Developed concepts and wrote copy for numerous websites, microsites, landing pages
Developed, wrote and produced multiple mini social media campaigns for Koodo Mobile, Kraft Dinner, Capital One, Crystal Light, Kraft Peanut Butter and Revlon
Wrote and produced outdoor, POS & print for Koodo Mobile and Burger King

Social Media Manager

Developed and implemented long and short-term content strategies for CPG, Financial, Cosmetic & Telecommunications brands including Kraft Dinner, Koodo Mobile, Capital One and Revlon
Launched small & large scale digital programs earning impressive increases in owned media on various social platforms
Developed multiple social brand voices
Wrote and produced all always-on content for Kraft Dinner, Kraft Peanut Butter, Crystal Light, Koodo Mobile and Capital One
Analyzed data reports and wrote detailed monthly content analyses

Staff Writer

Researched and wrote headline news stories for daily broadcast
Wrote extended features for broadcast including movie reviews, environmental and lifestyle segments
Wrote promos, teasers and bumpers for daily program
Conceived of, pitched and executed concepts for themed episodes

Writer / Blogger

Associate Producer for Paula’s Party with Paula Deen

Worked directly with the culinary producers researching and developing show content
Conducted pre-taping interviews with celebrity guests to optimize their show appearances
Coordinated with producers to ensure live tapings ran accurately and smoothly
Worked with producers to re-organize shooting schedules to ensure wraps were timely and on budget

Development Associate

Developed show concepts, wrote pitches and presented ideas at weekly creative meeting
Assisted in writing show bibles for programs in paid development
Produced show teasers to be pitched at the Cannes Television Conference
Conducted a host search for a science adventure series in development for the Discovery Channel

Casting Producer

Conducted a nation-wide casting for reality competition show Redemption Song for FUSE Network
Conducted on-camera interviews with talent and pitched potential subjects to the Executive Producers
Wrote detailed subject bios of all finalists that were presented to network executives

Emerson College, Boston, USA September 2005 – July 2007

Masters Degree in Filmmaking

McGill University, Montreal QC September 1998 – June 2002

Bachelors Degree in Communications & Art History