Let’s face it, Kraft Dinner is good for lunch, dinner, munchies, and especially a drunken late night snack. We installed these short videos on cab screens in Toronto to remind the late night crowd what they should pick up on the way home, and maybe even soothe the pain with in the morning. 

Everyone’s daydreamed about what superpower they would love to have, so we made those daydreams come true. Well, sort of. We asked our KD Twitter followers to tweet us a superpower and we came up with their name and origin story on the spot. We had illustrators standing by to make them come to life in real time, and then we tweeted them right back.

Canadian Tire. Canadian customers. Super Canadian spot.

Much like the common cockroach, a box of Kraft Dinner could probably survive a nuclear holocaust, at least we think it could. So before the foreseen apocalypse on 12-21-12, we told Canadians to stock up on all the KD they could get their hands on. And then we put out this digital survival guide so they would know what to do in the case of total armageddon. Oh by the way, the world didn’t end.

Hey mom! Let the kids cool off at Burger King. I think that’s what this woman is trying to say. 

As Canadians we know one thing is true: everybody loves Kraft Dinner and they’ll eat it pretty much anytime, anywhere and be stoked about it. So we thought, let’s sponsor the late night snack table at one lucky fan’s wedding. I do. I really do.

The love for Koodo’s mascot, El Tabador, was borderline obscene so who better to hock their latest deal?

Koodo’s beloved little luchador mascot, El Tabador, made waves on TV and social media. Fans kept wanting to see more and more of him so we made him his own interactive video game that movie goers could play on the big screen, right from their phones. Sure it cost El Tabador a few pucks to the crotch, but that’s all in a day’s work.

* Selected for the 2007 Cannes Film Festival Short Film Corner *

Carrie McIntyre is an aspiring actress living in New York whose ambition far exceeds her talent.

I once made a short film on actual film. Crazy, right? We had 60 seconds to tell a story so naturally I thought a grown woman in pigtails playing hop scotch was the perfect place to start.